Victoria Schneps-Yunis broke clear of the sprawling marketing celebration she had structured and settled right into a foyer, where there was a Display screen showing the publications she owns.
She grabbed The present issue from the Queens Courier, her flagship publication. It had been much more than 100 webpages thick — hefty for a community weekly, Specifically as print publishing has imploded — but standard for that Courier, she claimed.
A foul week is 80 internet pages, Ms. Schneps-Yunis said. “The rumors of print’s demise are considerably exaggerated, at least with us.”
“Us” would be her Queens-based mostly media empire, which dates back again to 1985, when she started out The Courier in her Bayside front room “with four kids, a dream along with a prayer and $250,” she reported.
That initially difficulty experienced information from northeast Queens and ads taken out by close friends and corporations operate by relations. Over time — fueled by her irrepressible persona and power-of-character networking — she has acquired paper right after paper.
She has expanded coverage into all 4 boroughs, which means Ny city minus media-saturated Manhattan.
“We’re the true persons,” she said of another boroughs, which coupled with Lengthy Island would be the terrain of Schneps Communications, the media and internet marketing company Ms. Schneps-Yunis now co-owns and runs with her son, Joshua Schneps, 38.
This calendar year, the company has extra print versions on the Very long Island Push and Brownstoner, a Brooklyn-centered Web page. The corporate now operates some 20 print newspapers, ten digital publications and employs about ninety personnel customers.
“I started off in Queens so it’s nearby, local, neighborhood,” stated Ms. Schneps-Yunis, who publishes editions of The Courier dedicated to particular person ZIP codes and geared to person condominium complexes.
“Men and women still desire to thrive leads review read through regarding their community — they wish to see their child’s photograph inside the paper,” she claimed. “That’s our area of interest: neighborhood.’’ Each time a financial institution in Whitestone experienced a surveillance picture of a robber, she put it to the entrance web page from the Courier. A reader aided establish the thief, she claimed, “and the next 7 days we ran it on the quilt: ‘Courier Reader Nabs Lender Robber.’”
As Ms. Schneps-Yunis spoke, she sat in her Place of work on Bell Boulevard in Bayside. She was wearing a warm pink blazer trimmed with pearls and having notes with a pen adorned with a considerable artificial flower on the end. On her desk was a pillow While using the decree, “The Queen Reigns Listed here.”
Ms. Schneps-Yunis grew up in the Midwood area of Brooklyn, attended James Madison High School and earned levels from New York College and Brooklyn University in advance of turning out to be a schoolteacher.
Her publishing job, she mentioned, grew away from her protesting the Willowbrook Condition Faculty, the notorious Staten Island household for developmentally disabled residents. Ms. Schneps-Yunis, whose daughter Lara was in Willowbrook’s toddler rehabilitation ward, led protests during the early seventies against deplorable disorders in other wards.
Ensuing exposés by Geraldo Rivera served gasoline outrage, in addition to a subsequent federal lawsuit aided near Willowbrook.
“To see the transform, after Geraldo came in, that’s when I realized the strength of the push, and I said, ‘I’d like to be while in the information business enterprise,’” recalled Ms. Schneps-Yunis, who then aided get started a bunch house in Little Neck, Queens, and an advocacy group referred to as Life’s WORC.
4 years after the Loss of life of her second partner, Stuart Yunis, Ms. Schneps-Yunis is ready to day once more — and for that purpose would not expose her age.
“I’m single — I’m putting out the word,” she reported. “I really like intelligent Adult males. There’s anything quite sexy about brains.”
That can help preserve her papers lucrative, Ms. http://query.nytimes.com/search/sitesearch/?action=click&contentCollection®ion=TopBar&WT.nav=searchWidget&module=SearchSubmit&pgtype=Homepage#/thrive leads review Schneps-Yunis commenced holding advertiser dinners that have expanded into broader promoting and networking situations.
The activities are promoted as awards dinners for “Energy Females,” “Beneath forty” and this kind of groups. Advertisers and Other people are introduced with Vicki’s — a significant statuette resembling an Oscar or maybe a Tony award.
At her the latest “Kings of Queens” party with the sprawling Terrace on the Park catering corridor in Flushing Meadows-Corona Park, Ms. Schneps-Yunis was turned out in a protracted, bejeweled gold coat and matching pumps.
As Each individual businessman — the award is provided only to Adult men — released himself, Ms. Schneps-Yunis stood by using a microphone, chiding some into advertising on their own superior and telling Other individuals to talk slower.
An official at La Guardia Airport heralded the airport’s ambitious renovation. “The quantity of billion?” reported Ms. Schneps-Yunis. A further businessman famous that Queens was probably the most ethnically varied location from the region. “On earth!” corrected Ms. Schneps-Yunis.
Then she experienced winners wander a runway to accept their Vicki’s, escorted by a beauty queen symbolizing El Correo, Ms. Schneps-Yunis’s Spanish-language newspaper.
As for her individual prize, Ms. Schneps-Yunis is searching further than a Vicki.
“I received’t quit till I acquire a Pulitzer,” she said.